Planting windows are short. If seed and fertiliser reach the farm late, the whole season suffers, and much of that timing depends on agro-dealers having stock on their shelves.
The agro-dealer squeeze
Dealers need to buy inputs weeks before farmers buy from them. That leaves a period where cash is committed but sales have not started.
Credit in the supply chain
Funding the dealer's purchase from their supplier lets them stock up in time. Farmers find what they need close to home, and the dealer repays as the season's sales come in.
A funded chain keeps moving
Every link in the agri-value chain depends on the one before it. Keeping inputs funded early helps the entire chain, from supplier to farmer, deliver on time.
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